Wizzy AI Search & Filter — Internal Review Research & Evidence

INTERNAL WORKING FILE. This is not the publishable review.

Review Record

• App: Wizzy AI Search & Filter (in-app name: Wizzy Search & Filters)
• Developer: Wizzy Softech Private Limited (Ahmedabad, Gujarat, India)
• Category: Search & Product Discovery
• Human reviewer / assignee: Rakibul H. Rocky (trial account email on Dashboard matches; not previously listed in src/lib/authorAssignments.ts — entry added)
• ClickUp task: not linked in this session
• Shopify App Store: https://apps.shopify.com/wizzy-search-filters
• Research date: 2026-10-14
• Last verified: 2026-10-14

Human Testing & Evidence

Testing level

• Level 2 — Partial Hands-On Test

Merchant decision question: What does Wizzy’s $199 Starter plan actually get you, and how much of the “AI” requires a higher plan?

What was tested: Admin inspection on a Shopify development store, 14-day trial, immediately after install.

What was not tested: Enabling the Styles/Scripts app embeds, catalog sync with products, storefront search/autocomplete/filters, AI modules, Autocomplete Menu / Advanced / Configuration pages, synonym creation, filter trees, review-app integration (dropdown not opened), analytics with traffic, support contact, paid subscription.

Raw observations (from screenshots)

1. Dashboard: yellow banner “Enable Wizzy on duplicate theme to experience Search & Filters” (Enable Search & Filters / Dismiss) and “Please complete all configuration steps and then perform complete catalog sync with Wizzy.” Help card: installation instructions link, or email support@wizzy.ai for help or a quick demo. Theme Setup button. Store Statistics (v2.2): Products 0/25,000; Pages 0; Synonyms 0/30; Sync Status 16/16; Sync Catalog. Store Status: Synonyms, Autocomplete, Analytics, Store Schema — all grey dots. Subscription Status: account email (redacted in publication image); Search Queries 0/10,000; On Trial (yellow); ends 28 Oct 2026; Subscribe Now. Weekly Analytics Insights with Load button.
2. Enable page: 1. Select Theme — “Dawn (Current Theme)”; 2. Enable Required App Embeds — Styles App Embed and Scripts App Embed buttons redirect to theme editor; save top right. Back to Dashboard.
3. Attributes: Named Tags (Name, Identifier, Separator, Type, Is Searchable?, Is Filterable?, Value Rules; example “material_lether, priceRange_100 to 200”); Tags (Name, Values, Is Searchable?, Is Filterable?, Value Rules); Metafields — “adding more metafields will reduce the sync processing time. We advice to use tags instead.” (wording read as: more metafields slow the sync). Empty tables.
4. Catalog Index: Age Group / Genders — multiple age groups/genders? No. Brands — multiple brands? Yes; Identified Using: Product Vendor (Shopify Default).
5. Product Listing Page > General: “consult your developer or contact us” note. Products Per Page 20; Display Out of Stock Products? No; Display All Variants? No; Display Add to Cart? Yes; Display Quick View? No; Display Tile View? No.
6. Filters: Categories, Brands, Colors, Price (Selling Price) — all Left, Sort Values on first three; “Label and Position is ignored for All fields…”; Add new; Left Facets Collapsible? Yes; Default Behaviour Collapsed; First Left Facet Default Behaviour Opened.
7. Collection Pages: Default Sort Order (Collections, Field, Label, Order; Add new; Save); Custom Filter Trees (Add New); Custom Grid Filter Trees (Add New). All empty.
8. Agents Activity: AI Modules — AI Mode in Search, Catalog Enrichment …, Catalog Taxonomy A…, AI Conversational Fil… (truncated), all grey. Catalog Enrichment Agent (Products Enriched Data 0, Cleaned Categories 0, Gender Identified 0); Catalog Taxonomy Agent (Type and Category Generated 0); Suggestions (Cleaned 0, Renamed 0); Query Optimiser Agent (Non Relevant Products 0). Recent Operations: none.
9. Synonyms: Keyword, Type, Related Words, Action; Add Synonym; empty.
10. Integrations: “Wizzy Integrates with following Shopify Apps…”; Reviews — Select Review App dropdown; Integrate.
11. Sync Processes: Name, Data, Tries, Errors, Status; refresh, Clear Queue, Sync Now; empty.
12. Billing: Starter $199 (25,000 products & pages; 100,000 queries; 100 synonyms; 90 days analytics; 3 stores). Growth $399 (50,000; 200,000; 500; 365 days; 10). Scale $799 (150,000; 1,000,000; 1,000; 365 days; 30). Subscribe buttons.

Sidebar menu (full): Dashboard, Attributes, Catalog Index, Product Listing Page, Filters, Collection Pages, Autocomplete Menu, Agents, Synonyms, Advanced, Integrations, Sync Processes, Configuration, Billing.

Raw screenshots: review-projects/wizzy-ai-search-filter/03-human-testing/screenshots/ (unredacted; contain dev store name and account email — internal only).

Evidence Inventory & Public Authenticity Plan

Official Sources

• Shopify App Store: https://apps.shopify.com/wizzy-search-filters (+ /reviews newest pages 1–2; 4-star filter)
• Wizzy Shopify integration page: https://wizzy.ai/integrations/shopify
• Wizzy user docs (wizzy.ai/user-docs/…) returned 404 on 2026-10-14; a search snippet of older docs named different embed names (Body/Head Assets) than the current app (Styles/Scripts) — not used in the review.

Baseline Research (seen 2026-10-14)

• Launched 2022-11-18. Built for Shopify: not shown. Category: Search and filters. Language: English. Works with: Checkout, Shopify Admin.
• Rating 4.9 from 43 reviews; 5★ 40, 4★ 3, 3★–1★ 0.
• Listing features: filters by tags, sizes, colors, vendors, brands, inventory locations; AI suggestions, spell correction, autocorrect, synonyms, AI product ranking; keyword redirects; recommendations on collection/search pages; 404 pages; recent/trending searches, swatches, blog search; unlimited custom filters; individual variants on search/collection pages; search by color, size, variant, description, tags, metafields, SKU, barcode; analytics (AI insights, conversion tracking, filter usage, real-time, search queries).
• Listing pricing (USD, every 30 days, 14-day trial each): Starter $199 (analytics up to 30 days, 25,000 products, 100,000 queries, contextual & keyword search, limited custom filter trees, limited daily sync, email support); Growth $399 (90 days, 50,000, 200,000, AI-powered search, advanced merchandising, unlimited filter trees, real-time sync, email support); Scale $799 (365 days, 250,000, 1,000,000, everything in Growth + conversational AI, visual search, priority support). No free plan.
• Conflicts vs in-app: analytics 90/365/365 in-app vs 30/90/365 listing; Scale products 150,000 in-app vs 250,000 listing. “Stores” (3/10/30) unexplained in both.
• Vendor site (claims, not used as fact): free setup help, “24–48 hours” quick setup, catalog changes in results “within seconds”, 24/7 support, 99.99% uptime, metafields/metaobjects, multi-currency/language.

Merchant Feedback Patterns

Positives (20 newest + 4-star filter read): setup guidance from the Wizzy team; responsive support; faster, more relevant search (incl. SKU/genre searches, many-brand catalogs); custom discovery features built with the vendor’s help; one reviewer able to make changes independently.

Critical feedback: none. The three 4-star reviews (2023-10, 2026-02, 2026-03) contain no stated criticism.

Reviewer profile: mostly India-based stores; also UAE, US, Kuwait, France. Many with 6 months–2+ years of use.

Developer replies: none seen on pages read.

Missing Evidence / Questions

• Which AI modules are included on Starter in practice (Agents page visible on trial, all inactive).
• Starter sync frequency (“limited daily sync”) and what happens at the query cap.
• Meaning of “Stores” per plan.
• Correct analytics history and Scale product limit (listing vs app).
• Storefront search quality, speed, AI behaviour — untested.
• Which review apps the Integrations dropdown lists.

Thumbnail Concept & Prompt

Concept: A vast, softly lit library-like hall of tall shelving, receding into haze, stands for a large catalog. In the foreground a small figure at a long sorting table arranges objects into neat labelled-less trays, the hands-on attribute and filter setup. Toward the back, a pair of tall doors opens onto a warmer, brighter upper hall, the higher AI plan, glimpsed but not entered. In the sky through a high open clerestory, Wizzy’s “w” mark appears as a soft pale navy-periwinkle cloud formation, feathered and partly dissolved.

Prompt: Editorial fine-art oil painting, vintage art-book illustration style. A vast, quiet hall of tall shelves recedes into warm haze. In the foreground, a small figure stands at a long wooden sorting table, arranging simple shapes into rows of shallow trays. Far back, a pair of tall open doors reveal a brighter, warmer upper hall. Through a high open clerestory at the upper right, a soft cloud formation shaped like a rounded lowercase “w” floats in the sky, tinted a pale navy-periwinkle softened into cream light, about 20–25% of the canvas width, with feathered, partially dissolved edges, varied opacity and low local contrast, painted with the same brushwork as the sky. The whole image must look visibly blurry and abstract: soft focus, broad brush masses, simplified shapes, imperfect edges, visible brushwork, canvas texture, pigment variation. Foreground table and figure moderately defined but soft-edged; middle shelves loose brush masses; far doors and sky very soft atmospheric fields of colour. Muted palette of warm cream, ivory, beige, muted ochre, dusty yellow, sage, olive, terracotta and muted brown, with the pale periwinkle emblem as the only cool accent. Warm afternoon window light from the left, long soft shadows. Wide 16:9 asymmetrical composition, generous negative space in the upper area, one clear focal point that reads at small thumbnail size. No text, no letters, no numbers, no UI, no screens, no logos, no signage, no readable typography. No photorealism, no 3D render, no glossy digital painting, no hyper-detail, no perfect faces, no neon, no saturated blue.

Brand verification: in-app icon in the reviewer’s screenshots is a deep navy rounded square with a white “w” mark. Official logo colour not independently verified — confirm against wizzy.ai before final generation. The pastel periwinkle is a softened interpretation, not the official logo.

File: /images/reviews/wizzy-ai-search-filter/wizzy-ai-search-filter-review-thumbnail.jpg — supplied by the human reviewer on 2026-10-14 (1672×941 PNG), resized to 1280×720 and saved as JPEG, uncropped, at the reviewer’s request. It carries a small painted signature mark at bottom right. The sky emblem reads as lavender-periwinkle rather than navy. Alt text recorded in the review frontmatter.

Claims We Must Not Make

• That Wizzy improves conversion, relevance, or speed.
• That Starter includes (or excludes) any specific AI module in practice — only what the listing says.
• What “Stores” means on the plan cards.
• What the AI agents produce.
• Specific merchant store names or quoted review wording.